Marketing Evaluation

How did your marketing campaign go? Do you know what return your marketing campaign should give? How cost effective was the activity and was the price reasonable?  barcoded knows that growing sales are the ultimate measure, but what other KPIs did you meet?

In marketing as in other things what gets measured gets done. By measuring the results of your activity, you can plan for future performance and ensure that market benchmarks are met.  You can also rate different activities against each other. Evaluation areas can include:

  • Return on investment (ROI)
  • Profitability
  • Sales
  • Market share and penetration
  • Distribution gains
  • Execution completion
  • Social media analytics

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